Market-Driven Strategies for Successful Corridor Redevelopment


  • Market-based redevelopment planning strategies, tools, and techniques
  • Business incentives and financing strategies, including catalytic development, publicly financed development, and public-private partnerships
  • Strategies to include within a comprehensive, well-formulated corridor redevelopment program
  • Changing demographic, societal, and economic trends impacting commercial corridor development
  • Access-management and traffic-calming strategies to improve access, reduce congestion, and enhance the pedestrian realm


Planners and designers are quick to add window dressinglandscape and streetscape enhancementswithin the public rights-of-way, screening the massive parking lots of the big box commercial establishments and strip centers. Their goal? To makethe corridor a more inviting gateway into the community, and comfortable “place” within which to live, work, play, and shop.

This pervasive linear development pattern, however, continues to remain largely untenable. Changing demographic trends like the desire for more compact, walkable, and place-based development only perpetuates the low value of (and reluctance to reinvest in) improvements along the commercial corridor.

What are the possible solutions or strategies? Utilizing a market-based approach provides a defensible, multi-layered series of strategies that can be employed throughout the corridor analysis, planning, design, and (re)development process. Hear seasoned professionals share their experiences in employing several strategies for redeveloping various types of commercial corridors, including determining where to start, dividing the corridor into manageable target areas and identifying catalyst sites, preparing the right data to further understand corridor dynamics, getting the most out of public and private engagement, utilizing market and submarket analysis to understand trade area dynamics, and tying development concepts to market analysis.

As municipalities face build-out scenarios and strip commercial corridors continue to decline, investment and redevelopment of aging, low-intensity commercial corridors becomes increasingly important. Come away with a range of defensible, practical, and applicable market-driven strategies for redeveloping commercial strip corridors.