Part 1 will be approx. 60 minutes of pre-recorded, asynchronous, do-at-your-own-pace learning product to explore how to communicate the value of planning to decision-makers.
Brenna Donegan, APA Public Affairs Program Manager, and Liz Lang, APA Marketing and Communications Director, will lead attendees through a mix of “lecture” style videos, interactive gamified elements, and graphic resources.
Learning Outcomes:
Gain insights into market research of the existing narrative around planning at the national, state, and local levels.
Understand how to tailor messaging and storytelling to elected officials and other decision makers.
Learn three research-backed message frames to effectively communicate the critical need to have planners at the decision-making table.
Explore the Dos and Don’ts of advocating the value of planning.