Tsion “Sunshine” Lencho is a graduate of Stanford Law School and cannabis law expert assisting companies, lawmakers and consumers in navigating the complex regulatory environment of medicinal and adult-use cannabis globally. Formerly corporate counsel at Privateer Holdings, Ms. Lencho supported portfolio companies and brands including Leafly, Tilray, Marley Natural, and Goodship. As a trademark associate at a top international law firm, Ms. Lencho honed her skills for due diligence, oral advocacy and document drafting working for Fortune 500 companies in the entertainment, food production, and technology sectors prior to joining the cannabis industry. She is co-founder and former Board Chair of Supernova Women, an organization holding space for women of color in cannabis. 

A committed citizen, Ms. Lencho previously served as Mayor Libby Schaaf’s appointee to the Oakland Cannabis Regulatory Commission and received a commendation from San Francisco Supervisor Malia Cohen in 2017 for her service to San Francisco’s African American community. Ms. Lencho also served on the Board of Directors of the California Growers Association and as the Interim Chapter Director for the organization’s San Francisco/Oakland Chapter. 

Ms. Lencho has been a featured lecturer and speaker at Stanford Law School, Stanford Graduate School of Business, Fast Company’s Innovation Festival as well the International Cannabis Business Conference, the National Cannabis Industry Association Cannabis Business Summit & Expo, and the National Cannabis Festival. Ms. Lencho’s expertise and advocacy in the cannabis space has been featured in The Root, Black Enterprise, The Establishment, Vice, Politico, NPR, The Guardian, Forbes, and Culture Magazine.