Pete is founder and CEO of Orange Barrel Media, where he has led the company since its establishment in 2004. Recognizing that the future of this country was in its cities, OBM's pioneering work in urban media has defined the company since its founding, and Pete's primary focus today is developing partnerships that benefit the unique needs of the cities in which OBM does business. OBM is now nationally recognized by cities and real estate owners alike seeking to implement best-in-class signage programs that add to the character of urban places, with a particular focus on mixed-use developments in entertainment districts. OBM has pioneered zoning changes allowing spectacular signage in sixteen markets (and growing), including installing the first digital signs in Washington, DC, Boston and other markets that previously had prohibited this type of signage. In West Hollywood, OBM was selected through a competitive process to design and construct the West Hollywood Belltower, which will be the most architecturally and technologically sophisticated media object in the United States.

In addition to architecturally integrated media displays, OBM is a leader in the smart city street furniture industry, with its interactive kiosk platform, IKE, which was launched in Denver and is currently expanding nationwide. IKE revolutionizes wayfinding, city communication and navigation, enabling greater geographic and economic mobility for all.

Pete serves as a Trustee of the Columbus Museum of Art, and is actively involved in other activities and causes related to the arts and community development. Pete has a B.A. from Elon University.